Why Homes Don’t Sell

How frustrating - you were on the marketing but your home didn’t sell. What went wrong? Below are a number of reasons why homes don’t sell the first time around. We’d love to talk through your pain points and help you get to a successful sale so you can achieve your real estate goals!

Agent/TEam/Brokerage

  • Lack of marketing and international exposure

  • Reputation in the real estate community

  • Lack of experience in different types of real estate markets

  • Lack of availability (communication is key)

  • Inability to give sound advice AND OPTIONS

  • Lack of experience with inspections

Overpricing & not corrected quickly

  • Reduces the number of buyers

  • Puts qualified buyers out of reach

  • May cause appraisal issues and possible termination

  • Can help sell a comparable home in the neighborhood/area that is priced below your list price

Location

  • Neighborhood

  • Location within a neighborhood/community (e.g., being the first house on the corner of a busy road)

  • Access to amenities, conveniences, schools, hospitals, and landmarks

condition

  • Deferred maintenance

  • Cleanliness

  • Clutter

  • Condition of the surrounding neighbors

  • Dated interior and/or floorplan

  • Awkward floorplan that doesn't fit today’s typical buyer’s needs

emotional attachment

  • Milestones that matter to you but not to others

    • First home

    • Marriage

    • First child

    • Hand-built cabinets by relative

    • Carefully cultivated and loved garden

high(er) interest rates

  • Prospective homeowners face higher monthly payments, increased debt, and potentially lower purchasing power

  • This increased financial burden can cause them to delay or forego buying a home.

financial need

  • There is no correlation between what a Seller needs and what the current market is willing to give you

    • the value may be supported by past comps, but the current market could fluctuate with season and rates

supply and demand

  • High inventory in an area with low sales

  • Lack of knowledge with current and changing market conditions

burdensome terms by buyer or seller

  • Selling or purchasing contingencies

  • Asking for everything to be repaired/refusing to repair anything on an inspection

  • Refusing to negotiate appraisal issues

  • Buyer insists on working with an untested lender

  • Possession before or after closing

unqualified buyer

  • A waste of time

  • Buyers should be vetted by trusted vendors to lower the risk of termination/default

miseducation

  • You rely too heavily on clickbait news to tell you how the housing market is performing

  • You take advice from youtubers or social media influencers who aren’t in your local market or who aren’t real estate experts and/or aren’t your fiduciary

overbearing influencer

  • You are excited but your family member or friend tells you all the things that could go wrong so you end up getting cold feet or going a different direction

Which one(s) happened to you? We have the solutions to each. Let's talk!

Contact us and we will contact you at your convenience, or give us a call at 404-600-1367!